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Everything you want to learn about automated bidding

About automated bidding Automated bidding takes the heavy lifting and guesswork out of setting bids to meet your performance goals. Each type of automated bid strategy is designed to help you achieve a specific goal for your business. This article outlines the 6...

About Target CPA bidding

About Target CPA bidding Target CPA is a Google Ads Smart Bidding strategy that sets bids to help get as many conversions as possible at the target cost-per-acquisition (CPA) you set. It uses advanced machine learning to automatically optimize bids and offers...

About Target ROAS bidding

Target ROAS lets you bid based on a target return on ad spend (ROAS). This Google Ads Smart Bidding strategyhelps you get more conversion value or revenue at the target return-on-ad-spend (ROAS) you set. Your bids are automatically optimized at auction-time, allowing...

6 benefits of creating multiple ad groups in google adwords

Google Adwords follow pretty much a hierarchical structure. First, you have an account. Inside the account you have the Campaigns….and you can have several campaigns in your account but you should have at least one campaign. Inside each campaign, you can have several...

Google Ads Introduces 4 New Search Ad Position Metrics

Google Ads is introducing new metrics to offer advertisers with better insight into where their ads appear on the search results page. For example, the average position is not meant to describe where the ad appears on the page. It redirects the order that your ad...

Top 8 Reasons Causing Drop in Website Traffic

Every marketer works hard for achieving the desired traffic and that hard-earned traffic if goes to null suddenly cause severe pain. This isn’t positive remarks for a marketer and would be never welcome. It has been seen that people blame constant Google algorithm for...

12 SEO WordPress Plugins Now In Demand in 2019

WordPress is the most Powerful blogging and website CMS (Content Management System). According to stats, 27.5% of websites use WordPress source code. Also, interestingly, on a daily basis over 50,000 websites are being created on WordPress. WordPress is SEO-friendly...

7 Practical Steps to Increase Your Website’s Domain Authority

Domain Authority (DA) is a number (metric) that indicates the authority of your website. The higher your domain authority is, the greater are your chances of ranking higher in search engine result pages (SERPS) and getting more organic traffic. The Domain Authority...

Getting started with Google Search Console

In this first part of our in-depth exploration of the new Google Search Console, we'll explain the overview section, Performance report and URL inspector. This is the first part of an in-depth series exploring the new Google Search Console interface and all of the...

Google adds voice input and spoken results to mobile web search

The search giant appears to be conditioning searchers to use voice across all platforms. Google has added a microphone to the search field on Android phones to enable mobile web voice search. It’s an interesting move given that users could already do voice...

DuckDuckGo is growing fast but not enough to grab SEOs’ attention

The search engine's share is small but some of its metrics are better than Bing's, according to a third party analysis. Last month, DuckDuckGo announced that it had exceeded 9 billion searches in 2018. That compares with 4 billion in 2016. By comparison, Google sees...

DuckDuckGo broke 9 billion searches in 2018, and it’s growing

DuckDuckGo broke 9 billion searches in 2018...Check out the rapid growth of this privacy focused search engine. DuckDuckGo, the privacy-focused search engine, posted on Twitter this week that in 2018 they surpassed 9 billion searches for the year. To give you a...

Google organic search CTRs decline on desktop, see big drop on Mobile organic clicks

Mobile organic clicks declined roughly 10 points between 2016 and 2018. New data and analysis from SparkToro’s Rand Fishkin and Jumpshot shows the continuing decline of Mobile organic click-through rates (CTRs) on Google search results on desktop and smartphones in...

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