Maximize clicks is an fully automated bidding strategy its automatically sets your bids to help get as many clicks as possible within your can also set bid limit to prevent your bid exceeding that amount it let’s you control the maximum amount that you are willing to pay for each clicks if you don’t enter a maximum CPC bid limit.Google ADS adjusts your bids to try to get you as many clicks as possible while spending your budget.This strategy can be great if you are trying to drive more volume to your site for branding. Maximize clicks is the simplest way to bid for clicks you just set a budget and Google ads does the rest. Maximize clicks can be great if you’re trying to drive more volume to your site for branding and list building. It uses advanced machine learning to automatically optimize bids. Maximize clicks automatically understand your all of the keyword on your accounts,all of the bid level to appear on the page one and learn and understand which keywords are gonna generate most traffic to your ads. Maximize can be a great start because it will allow you to get a lot of traffic for generation campaign. Another potential reason to use this strategy is your budget is restricted.If at any time you don’t like the bid suggestion,you can easily switch using manual CPC bidding which gives you full control to set the bid amount yourself.Its set bids to get the most clicks for a target amount.advertiser can set a max CPC limit to help keep CPC down while google spends the daily budget.

When to use maximize clicks bidding

– Use when your goal is to get traffic to your site.
– Do not use it when you have strict ROI and CPA goals
– It can be applied at campaign. Ad group and keyword level.

Maximize clicks was previously referred to as “Automatic bidding”.