Like all Google updates, the mobile update is designed to improve search results for users. Unlike traditional adjustments to search engine algorithms that affect queries, the impact of mobile updates on mobile queues is limited. Even if a site is not optimized for mobile devices, it will still occupy a good place in mobile search results. As Google explains: “Google is following the trend of internet usage with an upgrade to mobile phone friendliness. In the past, creep, index, and ranking systems typically used a version of the search engine when that version differs greatly from the mobile version. The Mobile First Indexing Update is an attempt to use websites as “mobile friendly” websites.
When creating search results, Google will continue to pull from a single data index, but the update means they will fill more of the index with mobile version of website content.
The update also primarily affects how your site is indexed and ranked, so you won’t be able to determine whether your site’s ranking is affected for a week or so. That doesn’t mean it will affect your rankings, just that it will likely cause some changes to your search results.
If your site is not mobile-friendly today, webmasters can speed up Google’s tools and make changes to Google Submit Index Webmaster Tools using Fetch. While the update was released today, it takes up to a week for Google updates to hit every page in its index.
The content of your site is very important, as this update penalizes sites that do not look like they are working with you, and causes problems for your users.
Mobile-friendly websites are rewarded, while sites that are not optimized for mobile devices may have a hard time placing in search results. Google recently announced a new mobile update to its search engine that will have an impact on how your site is placed. There is no difference between a search on a desktop and a mobile search on Google Mobile. However, in a press release, PR Newswire stated that the number of active mobile devices has surpassed the world’s population.
This is accompanied by an increase in the number of internet users who own and use smartphones to search the internet, so that everyone can understand why Google would place emphasis on mobile-friendly websites. Google now displays a “mobile friendly” label that applies to the url and identifies the mobile friendliness of search results as mobile friendly. Any optimization that is put into increasing mobile friendliness will take effect for the mobile ranking of your url as soon as Google searches the site again.
If your website’s functionality is seriously disrupted or the content is unreachable, your search results will be labeled “mobile queue.” For example, if the website uses Flash, it cannot be used by smartphone users on a mobile device.
First, Google announced that it would open sites that use Flash while rewarding mobile-friendly sites. This is a great opportunity for web developers to start building more mobile friendly websites, but the company is now assessing how mobile friendly your site is. The company uses these metrics to weigh and reward search results on mobile devices.
Now the mobile friendliness has shifted from visual warnings and promotions to influencing actual page placements, along with visuals, alerts and promotions.
The upcoming Mobile First Update will be an additional layer that Google will use to determine mobile rankings by using the content that mobile users see on your site. This suggests that the 2016 Mobile Friendly Update will focus on the ease of use of your site on tablets and mobile devices, which is likely partly based on the mobile user experience, but also indicates that content is still heavily ranked by search results. Although the mobile friendly changes are important, a variety of signals are still used to evaluate desktop signals.
This update is designed to improve the ability to use mobile-friendliness to decide where your site should rank in mobile search results. This is not the first indication of Google’s increased focus on mobile usability, as the Google Mobile Playbook was released back in 2012, which gave webmasters a set of guidelines to help them improve the mobile usability of their websites.
Google recently clarified that the update applies to all websites, i.e. to sites that are mobile – friendly and those that are not. On 21 April 2015, Google released a new variant of its search algorithm, which attaches great importance to mobile web browsing. With this new update, the owners of the website are being told that they must expect changes, both good and bad, based on the mobile formatting of their website.
The real impact of Google’s mobile update is the impact on your website’s mobile search ranking and your search results. The sum of these can only be that if you don’t have a website optimized for mobile-friendly browsing, you will fall in the mobile search rankings, according to Google.