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Changes That google has adopted in terms of ads placement

Earlier the ads in SERP used to come in two places :-

 

1. In the list

2. On the right hand side of SERP

But if we notice now a days the ads are not coming in the right hand side of the google .

Can you guess why google had stopped showing ads in the right hand side of SERP

Google has already made measurable moves towards mobile first designs (prioritizing on mobile ready & mobile optimized websites for SEO). Also, mobiles, don’t support right-side ads. As a mobile advertiser, one competes for only 3 ads, instead of 11.  So, in a way, this could be Google’s way to standardize their advertising ecosystem across device.

As you may know, right-side elements such as ‘knowledge panels’ and ‘Product Listing Ads’ released in the recent past. The right-side ads were getting pushed below the first fold. With this change, its possible that Google may be making space for more PLA’s which have historically performed better for advertisers.

 

Source:

https://www.quora.com/Why-is-Google-removing-ads-from-the-right-side-of-the-desktop-search-page



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